ROLE: Creative Director, Sr. UX/UI Designer
ESPN Sync is a robust second-screen experience with gamification that encourages users to interact with broadcasted ESPN TV content in real time. As the user’s mobile/tablet devices “listens” to the tv broadcast, interactive content is triggered by pre-defined audio sequences.
Collaborating directly with the CEO’s of ESPN Latin America and utilizing our Sync Design System, I lead a team of designers in tandem with the dev department and project manager to customize the user experience and integrate ESPN’s branding throughout the app.