ROLE: Creative Director, Sr. UX/UI Designer
The Sync Gamified Design System is a highly malleable whitelabel platform for live-triggered ad gamification. Utilized for in-browser ads or in-app, we designed the system as a versatile product but most clients opted for our top-down design services, trusting our expertise to convert their brand onto our platform.
I lead a team of designers, working with the dev department and project manager to design the system, in addition to executing the client creative briefs. I produced most of the visual assets as well.